I’ve written some things. Oh, the things I have written!

Career highlight —> I created the internet juggernaut GoDaddy’s modern voice.

One of the most satisfying projects of my GoDaddy career came when I was director of brand writing and spearheaded the writing efforts around a stem-to-stern 2019 rebranding. On our way to radically changing the perception of GoDaddy we also captured the 2020 Indigo Design Awards Gold in Branding. I built GoDaddy’s new voice from the ground up, authored it’s comprehensive brand writing style guide, and slapped together writing playbooks for every marketing channel—all while leading a 13-person writing team.

*I wrote this line for a freelance job a decade ago. I recently lunched with the guy I wrote it for. He told me it’s his favorite ever copywriting line, that he drops it in conversation whenever he can. I like that he likes it so much that I’m reviving it here.