Have a peek at my writing wares. You'll like what you read.
Over the last seven years of my day job, I've written technical and creative words for oftentimes wildly different audiences and spanning innumerable projects--all of which have benefited from my sharp eye. Consider this merely a smattering.
Sample #1: Land of the lost
As a member of the UX (user experience) department, I tackled the dilemma of how to help users when things have either gone awry or not gone at all. something has gone horribly wrong. The result was my graphics and messaging concept for 404, 500, disabled hosted site, and hosted site coming soon pages. (Graphics were executed by the group's awesome designer.) What I like most is not just the voice I used, but my idea of using the Hawaiian shirt to tie what could have been four disparate messages together. And proper user experience principles were applied, providing remedies whenever possible.
I could just tell you that this bit of creative was successful, but I'd rather that David Di Franco (sic) weigh in:
Sample #2: Pizza with a side of website
A strong concept's a must when writing creative website copy. Without it, you don't stand a chance. I wrote a series of home pages under for a "success is the new sexy" campaign that included television ads featuring memorable, fictitious characters. Whenever I do this type of work, I'm collaborating with visual designers who sweat every pixel and metrics-driven marketers who want conversions, dammit.
In this case, it's all about Little Frank and his pizza parlor. It didn't take long for me to see that Frank had a recipe for success--like all successful business owners do--and that he couldn't have pulled off his deep-dish coup without our product, a secret ingredient, indeed.
Sample #3: Gather 'round the ol' transistor
Radio Go Daddy (aka Life Online) was a fun, topical, and sometimes crazy live, weekly radio show heard on XM/Sirius satellite radio and across the Internet.
As the sole writer and producer, I wore enough hats to crush the average writer's skull. I was responsible for pre- and post-show content, researching and booking and pre-interviewing guests, and delivering a comprehensive script.
One of my favorite pieces to write was the show wrap up. This copy always highlighted the most interesting aspects of that particular show. It was also written under intense pressure while the show's final audio was being rendered so the show website was updated as quickly as possible. Here are some of my favorite show wrap ups:
Example 1: Sit on Justin's Head & Pick Seth Godin's Brain (Originally aired on 4/11/07)
It's the show that knows the difference between a Dip and the dreaded Cul-De-Sac. Justin Kan of Justin.tv leads off the show--explaining how strapping a camera to his head 24/7 has impacted his love life. Next, author & Web guru Seth Godin previews his forthcoming book The Dip. And in the Internet Files-why Mark Yoshimoto Nemcoff is lobbying for mandatory body piercing in middle schools. Plus, What Would Bob Do makes its video debut--solving an age-old Web site dilemma with a fresh, new approach.
Example 2: 100 candles, Missy Suicide, Booth Colman & Alex Albrecht (Originally aired on 2/21/07)
It's our 100th show and we've saved you a piece of birthday cake. SuicideGirls.com founder Missy lets us in on why a Suicide Girl is more than just tattoos and how burlesque is making a comeback, SG style. Actor Booth Colman reminisces about his five-decade long career, including appearances in Go Daddy's infamous Super Bowl® ads. He has high praise and even some advice for our own Go Daddy® Girl, Candice Michelle. And special guest Alex Albrecht of Diggnation joins us for a birthday version of Internet Files to explain how Yahoo!® makes second best sound first rate.
Example 3: Passionate Podcasting, Killer Rebranding & Those Crazy Canadians (Originally aired on 5/16/07)
It's the show whose brand isn't going anywhere. Podcasting forerunner Todd Cochrane dials in from the Big Apple to tell us how his social podcasting community Blubrry has already attracted over 1,200 podcasters since inception. Next, Mike McDerment, CEO of Freshbooks.com, explains how re-branding online can be murder and why Toronto is the city that really flips his switch. And in the Internet Files, we see a side of Warren hitherto kept under wraps--plus, will Microsoft one day raise the white flag in surrender to the open source community?
Sample #4: You say you want content?
When my company found that content was a big pain point for users of our website builder, we decided to go above and beyond. How? By including original, ready-to-go-right-out-of-the-box content for twelve website templates targeting our top vertical markets. A few custom tweaks, and your small business website is ready to publish. Some favorite lines:
Health and fitness: "You're a lone wolf. A renegade. We get you. That's why we have so many individual workout options available."
Real estate: "A journey of a thousand packed boxes...begins with a peek at our listings."
Pet services: "Our team of experts is ready for anything. Ill-tempered, bite-happy, and downright ornery pets are welcome."
Sample #5: Jump start your career--here!
My company's high ups took a look at the careers section of its website and didn't like what they saw. Nor should they have. The existing copy was completely void of inspiration. Worse, it in no way, shape, or form reflected the one-of-a-kind company culture.
When a complete revamp of the site was ordered, I was handpicked to write the copy. My casual voice and conversational tone upped the fun factor. Better yet, it gave potential applications a taste for what they could expect from their future employer. Mission accomplished.
Sample #6: Calling Timothy McSweeney
When I'm not writing for my day job, I'm knocking out pure creative content. (Yeah, I like writing that much.) That means knocking out creative projects that run the gambit from novels to screenplays to comedic essays like this one that came about after watching some MSNBC special about cults. I thought about all the end-of-times prophecies that have come and gone and hypothesized as to how today's cult leader handles that seemingly uncomfortable day after.
I sent it to McSweeney's, the Web's top literary humor site. They dug it, and it appeared on their site shortly thereafter. And I think I hold the record for longest McSweeney's submission title: