Brian Dunn: Writer

Also, Mayor of Uptown Phoenix*

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Style Guides + Playbooks + Writing Guidelines (5)

**Brand Writing Playbook**

**Project summary**: Create and document GoDaddy’s new, modern brand voice in a 117-page guide.
**Contributions**: writing, editing, conceptualizing, art direction
**Skills detected**: brand, strategy, voice and tone, writing philosophy

GoDaddy Pro Brand Guidelines

**Project summary**: Create and document the voice, tone, guidelines, and messaging examples for an important sub-brand.
**Contribution**: writing, editing, conceptualizing, art direction
**Skills detected**: brand, sub-brand, voice and tone, channel messaging

**#OpenWeStand Guidelines**

**Project summary**: Author messaging guidelines for use by teams across the company to create multi-channel campaign content during the early stages of COVID.
**Contribution**: writing, editing
**Skills detected**: brand, campaign, guidelines

**Chatbot Jokes**

**Project summary**: Ensuring customer support chatbot is never at a loss for words.
**Contribution**: writing
**Skills detected**: guidelines, strategy, humor

Workplace Brand Playbook

**Project summary**: Envisioning the future of the workplace, post-Covid.
**Contribution**: writing, editing
**Tags**: physical spaces, facility design, brand, guidelines

* Uptown Phoenix is a vibrant, centrally located, and highly walkable area roughly defined between Indian School Road and Missouri Avenue, stretching from approximately 15th Avenue to 12th Street. It features a blend of historic ranch-style homes, mid-century modern design, upscale dining, and local shopping. I’ve lived there since May 2025. Mayor is an honorary title.

Official email: briandunnwrites@gmail.com