Style Guides + Playbooks + Writing Guidelines (5)
Project summary: Creating and documenting GoDaddy’s new, modern brand voice in this 117-page brand writing bible to guide content efforts across the company.
Contribution: writing, editing, conceptualizing, art direction
Tags: brand, strategy, voice and tone, writing philosophy
Project summary: Creating and documenting the voice, tone, guidelines, and messaging examples for an important sub-brand.
Contribution: writing, editing, conceptualizing, art direction
Tags: brand, sub-brand, voice and tone, channel messaging
Project summary: Messaging guidelines for use by teams across the company to create multi-channel campaign content during the early stages of COVID.
Contribution: writing, editing
Tags: brand, campaign, guidelines
Project summary: Ensuring customer support chatbot is never at a loss for words.
Contribution: writing
Tags: guidelines, chatbot, humor
Project summary: Envisioning the future of the workplace, post-Covid.
Contribution: writing, editing
Tags: physical spaces, facility design, brand, guidelines