“A legend to GoDaddy’s creative community.”
— Amber Koelzer, Sr. Product Design Manager, Foundations at GoDaddy
Work that’s strategic and creative from a fella who’s licensed and bonded.
Humble brag —> I created GoDaddy’s modern voice.
One of my most satisfying projects came as director of brand writing at GoDaddy when I spearheaded the writing portion of a complete rebrand in 2019. We radically changed the perception of GoDaddy and captured the 2020 Indigo Design Awards Gold in Branding. I created GoDaddy’s new voice from the ground up, authored its comprehensive brand writing style guide, and slapped together playbooks for every marketing channel—all while leading a 13-person writing team and overseeing their writing execution.
I’m nothing if not versatile.
Style Guides + Playbooks + Guidelines
Teaching folks to fish.
Video + Podcasting
Moving pictures and
moving conversations.
Brand + Campaigns + Events
Delivering all the feels.
UX Writing +
Content Design
Empowering users at every turn.
Email + Blog
Converting prospects and informing readers.
Humor + Creative
Make ‘em laugh.
Tell ‘em a story.